Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type: TextPublication details: Boston : McGraw-Hill Irwin, c. 2010.Edition: 11th ed. International edDescription: xxii, 778 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 9780070171008 (alk. paper)
- 9780071288415 (alk. paper)
- 9780077294106 (alk. paper)
- 0077294106 (alk. paper)
- 658.83420973 HAW 22
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CD | DVD - With book | Central Library First floor | Baccah | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000015591 | ||
CD | DVD - With book | Central Library First floor | Baccah | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000015590 | ||
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CD | DVD - With book | Central Library First floor | Baccah | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000015588 | ||
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Book - Borrowing | Central Library First floor | Baccah | 658.83420973 HAW (Browse shelf(Opens below)) | Available | 000016074 | ||
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658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : |
Index : p. 747-778.
Includes bibliographical references and index.
Mohamed Hussein
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