Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
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TextPublication details: Australia : South-Western, c2009.Edition: 6th ed. Pearson International EditionDescription: xxix, 546 p. : col. ill. ; 28 cmISBN: - 9780324584424
- 0324584423
- 22 658.8 LAM
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
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Central Library First floor | Alahram | 658.8 LAM (Browse shelf(Opens below)) | 364 | Available | 000016324 |
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| 658.8 KUM International Marketing | 658.8 LAM Marketing / | 658.8 LAM Marketing / | 658.8 LAM Essentials of marketing / | 658.8 LEE Social marketing: influencing behaviors for good / | 658.8 LEE Social marketing : behavior change for social good / | 658.8 LEG The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / |
Includes bibliographical references and index.
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