Strategic Advertising Management / Larry Percy, Richard Elliott.
Material type: TextPublication details: Oxford ; New York : Oxford University Press, c2009.Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:- 9780199532575
- 0199532575
- 659.1 22 PER
- HF5438.5 .P475 2009
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
NB - Book (Non borrowing) | Central Library First floor | Alahram | 659.1 PER (Browse shelf(Opens below)) | 300 | Not for loan | 000020190 | ||
Book - Borrowing | Central Library First floor | Alahram | 659.1 PER (Browse shelf(Opens below)) | 365 | Available | 000015807 |
Total holds: 0
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659.1 MOR Advertising : principles & practice / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 PER Strategic Advertising Management / | 659.1 PER Strategic Advertising Management / | 659.1 RIE Positioning : | 659.1 SUG Instant advertising / |
Includes bibliographical references and index.
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