Entry Topical Term

Number of records used in: 2

001 - CONTROL NUMBER

• control field: 39386

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20160218142942.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 160218|| aca||babn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Viral marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Contagious marketing

450 ## - SEE FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Viral advertising

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Internet marketing

550 ## - SEE ALSO FROM TRACING--TOPICAL TERM

• Topical term or geographic name entry element: Word-of-mouth advertising