Normal view
MARC view
- Brand name products
Entry Topical Term
001 - CONTROL NUMBER
- control field: 34318
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20131030134218.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 131030|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name as entry element: Brand name products
- General subdivision: Management.
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)0: Keller, Kevin Lane, 1956- 30982, Strategic brand management :, c2013.