MARC details
| 000 -LEADER |
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| fixed length control field |
01492nam a22003495a 4500 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
a||||f ||z 00| 0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101103t2004 maua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0072536861 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780072536867 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
EG-ScBUE |
| Language of cataloging |
eng |
| Transcribing agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83420973 |
| Item number |
HAW |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 9 (RLIN) |
20892 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., |
| Date of publication, distribution, etc |
c.2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 790 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
26 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 490 0# - Series Statement |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index: p. 755-790. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Mohamed Hussein<br/>Reviewed by: Wessam |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
20893 |
| Source of heading or term |
BUEsh |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
20894 |
| Source of heading or term |
BUEsh |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| General subdivision |
Case studies. |
| 9 (RLIN) |
20895 |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Resource For college |
BAEPS, Business Administration |
| 655 ## - INDEX TERM--GENRE/FORM |
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| Form subdivision |
Reading book |
| -- |
34232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| 9 (RLIN) |
20896 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Coney, Kenneth A. |
| 9 (RLIN) |
20897 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
McGraw-Hill/Irwin series in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Book - Borrowing |
| Call number prefix |
658.83420973 HAW |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
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| -- |
2018-02-20 |