Marketing research : (Record no. 7566)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00831nac a22002291u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 95036703 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131257331 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 5471 |
| -- | 5471 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall,c1996. |
| Date of publication, distribution, etc | c1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 890 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Distributer : Al Ahram. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 511 ## - PARTICIPANT OR PERFORMER NOTE | |
| Participant or performer note | Catalogued By : Mahitab. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.83MAL |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-29 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2008-01-29 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type | Source of classification or shelving scheme | Vendor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 29/01/2008 | Purchase | 180.00 | 13 | 23 | 658.83MAL | 000006714 | 11/06/2024 | 12/12/2017 | 225.00 | Book - Borrowing | ||||||
| Central Library | Central Library | First floor | 29/01/2008 | Purchase | 180.00 | 10 | 658.83MAL | 000008997 | 11/06/2024 | 07/12/2011 | 225.00 | NB - Book (Non borrowing) | Dewey Decimal Classification |