MARC details
000 -LEADER |
fixed length control field |
01420nam a22003375a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150817t1998 m ao frb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
97001290 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071153241 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071153249 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
EG-ScBUE |
Language of cataloging |
eng |
Transcribing agency |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83420973 |
Item number |
HAW |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hawkins, Del I. |
245 10 - TITLE STATEMENT |
Title |
Consumer behavior : |
Remainder of title |
building marketing strategy / |
Statement of responsibility, etc |
Del I. Hawkins, Roger J. Best, Kenneth A. Coney. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Boston, Massachusetts : |
Name of publisher, distributor, etc |
The McGraw-Hill Companies, Inc., |
Date of publication, distribution, etc |
c.1998. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxv, 760 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. |
490 0# - Series Statement |
Series statement |
The Irwin/McGraw-Hill series in marketing |
500 ## - GENERAL NOTE |
General note |
Indexes: p. 737-760. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. |
590 ## - LOCAL NOTE (RLIN) |
Local note |
Mohamed Hussein<br/>reviewed by: Wessam |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States. |
Source of heading or term |
BUEsh |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Market surveys |
Geographic subdivision |
United States. |
Source of heading or term |
BUEsh |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States |
General subdivision |
Case studies. |
Source of heading or term |
BUEsh |
9 (RLIN) |
20895 |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
August2015 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Best, Roger J. |
9 (RLIN) |
20896 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Coney, Kenneth A. |
9 (RLIN) |
20897 |
800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
Personal name |
The Irwin/McGraw-Hill series in marketing |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Item type |
Book - Borrowing |
Call number prefix |
658.83420973 HAW |
Source of classification or shelving scheme |
Dewey Decimal Classification |