Managing customers as investments : (Record no. 6408)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00949nac a22002411u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004116044 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131428950 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | GUP |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 6408 |
| -- | 6408 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Sunil, |
| 245 10 - TITLE STATEMENT | |
| Title | Managing customers as investments : |
| Remainder of title | the strategic value of customers in the long run / |
| Statement of responsibility, etc | Sunil Gupta, Donald R. Lehmann. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Wharton School Pub.,c2005. |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 205 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Distributer: Al-Ahram. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 187-198) and index. |
| 511 ## - PARTICIPANT OR PERFORMER NOTE | |
| Participant or performer note | Catalogued By: Mahitab. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.812GUP |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-11-22 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 22/11/2007 | Purchase | 5 | 7 | 658.812GUP | 000007873 | 11/06/2024 | 05/04/2011 | Book - Borrowing |