Promotional strategy : (Record no. 5990)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01147nac a22002891u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93048793 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256122407 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ENG |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 5990 |
| -- | 5990 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy : |
| Remainder of title | managing the marketing communications process / |
| Statement of responsibility, etc | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Burr Ridge, Ill. : |
| Name of publisher, distributor, etc | Irwin, c1994. |
| Date of publication, distribution, etc | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 624 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 440 #4 - | |
| -- | The Irwin series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Distributer: Al-Ahram. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 511 ## - PARTICIPANT OR PERFORMER NOTE | |
| Participant or performer note | Catalogued By: Mahitab. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Dates associated with a name | 1943- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8ENG |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-11-11 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2008-05-15 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 07/11/2011 | Purchase | 3 | 658.8ENG | 000006953 | 11/06/2024 | 26/09/2011 | Book - Borrowing | |||||
| Central Library | Central Library | First floor | 08/05/2015 | Purchase | 1 | 658.8ENG | 000011569 | 11/06/2024 | 05/03/2009 | Book - Borrowing | 2 |