Exploring marketing research / (Record no. 5476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00849nac a22002291u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93002281 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030981360 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 0030989582 [International ed.] |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | ZIK |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 5476 |
| -- | 5476 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Exploring marketing research / |
| Statement of responsibility, etc | William G. Zikmund. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| Remainder of edition statement | International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Fort Worth : |
| Name of publisher, distributor, etc | Dryden Press,c1994. |
| Date of publication, distribution, etc | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 818 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Distributer : Al Ahram. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 785-795) and indexes. |
| 511 ## - PARTICIPANT OR PERFORMER NOTE | |
| Participant or performer note | Catalogued By : Mahitab. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.83ZIK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-29 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 29/10/2007 | Purchase | 6 | 3 | 658.83ZIK | 000006716 | 12/02/2024 | 25/11/2015 | Book - Borrowing |