Best practice cases in branding : (Record no. 5018)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00759nac a22001931u 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 013188865X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | K2919 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 5017 |
| -- | 5017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin lane |
| 245 ## - TITLE STATEMENT | |
| Title | Best practice cases in branding : |
| Remainder of title | lessons from the world's strongest brands/ |
| Statement of responsibility, etc | Kevin Lane Keller |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Pearson Education/Prentice Hall, 2008 |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 382p.: |
| Other physical details | ill.; |
| Dimensions | 23 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | brand name products |
| General subdivision | management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | brand name products |
| General subdivision | management case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Selling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | NB - Book (Non borrowing) |
| Call number prefix | 658.8343 K2919 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-09 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-09 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-09 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-09 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-10-09 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Koha item type | Date last borrowed | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library | Central Library | First floor | 09/10/2007 | Purchase | 210.00 | 658.8343 KEL | 000006211 | 11/06/2024 | 262.50 | NB - Book (Non borrowing) | ||||||||
| Central Library | Central Library | First floor | 09/10/2007 | Purchase | 1 | 658.8343 KEL | 000006210 | 11/06/2024 | Book - Borrowing | 17/01/2012 | |||||||||
| Central Library | Central Library | First floor | 09/10/2007 | Purchase | 3 | 658.8343 KEL | 000006214 | 11/06/2024 | Book - Borrowing | 24/10/2012 | |||||||||
| Central Library | Central Library | First floor | 09/10/2007 | Purchase | 4 | 658.8343 KEL | 000006213 | 11/06/2024 | Book - Borrowing | 13/11/2013 | 2 | ||||||||
| Central Library | Central Library | First floor | 09/10/2007 | Purchase | 3 | 658.8343 KEL | 000006212 | 11/06/2024 | Book - Borrowing | 21/11/2016 | 2 |