Fundamentals of Marketing / (Record no. 4178)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00934nac a22002291u 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100916t xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 93028550 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070610150 (alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | STA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 9 (RLIN) | 19383 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of Marketing / |
| Statement of responsibility, etc | William J. Stanton, Michael J. Etzel, Bruce J. Walker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 697 p. : |
| Other physical details | co;. ill., col. maps ; |
| Dimensions | 27 cm. |
| 490 ## - Series Statement | |
| -- | 17111 |
| Series statement | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 19384 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 9 (RLIN) | 19385 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| 9 (RLIN) | 19386 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8 STA |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-08-23 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library | Central Library | First floor | 16/09/2010 | Purchase | 2 | 658.8 STA | 000005210 | 11/06/2024 | 23/11/2015 | Book - Borrowing |