The brand management checklist : (Record no. 3910)
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000 -LEADER | |
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fixed length control field | 00563nac a22001451u 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150901b xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82721 |
Item number | V269 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | VanAuken, Brad |
245 ## - TITLE STATEMENT | |
Title | The brand management checklist : |
Remainder of title | proven tools and techniques for creating winning brands / |
Statement of responsibility, etc | Brad VanAuken |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Kogan Page, 2002. |
Date of publication, distribution, etc | c2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv,316 p. |
Other physical details | ill; |
Dimensions | 25 cm.+ |
Accompanying material | 1 CD-Rom(4 3/4 in.) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products -- Marketing--Management. |
General subdivision | Management. |
Source of heading or term | BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Source of heading or term | BUEsh |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | NB - Book (Non borrowing) |
Call number prefix | 658.82721V269 |
Source of classification or shelving scheme | Dewey Decimal Classification |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2007-08-05 |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
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Dewey Decimal Classification | Central Library | Central Library | First floor | 05/08/2007 | Purchase | 153.00 | 5 | 658.82721 VAN | 000000245 | 11/06/2024 | 12/11/2013 | 191.25 | NB - Book (Non borrowing) |