Market intelligence : (Record no. 3909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01556nac a22002411u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004002672 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | C161 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 3909 |
| -- | 3909 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Callingham, Martin. |
| 245 10 - TITLE STATEMENT | |
| Title | Market intelligence : |
| Remainder of title | how and why organizations use market research / |
| Statement of responsibility, etc | Martin Callingham. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | How and why organizations use market research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, Va. : |
| Name of publisher, distributor, etc | Kogan Page,2004 |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 223 p. ; |
| Dimensions | 24 cm. |
| 440 #0 - | |
| -- | Market research in practice series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Types of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0414/2004002672.html">http://www.loc.gov/catdir/toc/ecip0414/2004002672.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2004002672-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.83 C161 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-08-05 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 05/08/2007 | Purchase | 5 | 3 | 658.83 CAL | 000000178 | 12/02/2024 | 14/03/2016 | Book - Borrowing |