Brand failures : (Record no. 3905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00920nac a22002171u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003000966 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749439270 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | H1494 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 3905 |
| -- | 3905 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haig, Matt. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand failures : |
| Remainder of title | the truth about the 100 biggest branding mistakes of all time / |
| Statement of responsibility, etc | Matt Haig. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, VA. : |
| Name of publisher, distributor, etc | Kogan Page,2003 |
| Date of publication, distribution, etc | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 310 p. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [301]-302) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand loyalty. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand choice. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003000966-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.827H1494 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-08-05 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 05/08/2007 | Purchase | 15 | 30 | 658.827 HAI | 000000172 | 11/06/2024 | 23/09/2014 | Book - Borrowing |