The philosophy of branding : (Record no. 3902)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00944nac a22002171u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003028084 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749441933 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82701 |
| Item number | B8253 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 3902 |
| -- | 3902 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Braun, Thom, |
| 245 14 - TITLE STATEMENT | |
| Title | The philosophy of branding : |
| Remainder of title | great philosophers think brands / |
| Statement of responsibility, etc | Thom Braun. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| Name of publisher, distributor, etc | Sterling, VA : |
| -- | Kogan Page,2004 |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 p. ; |
| Dimensions | 19 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Philosophy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business names |
| General subdivision | Philosophy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| General subdivision | Philosophy. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0414/2003028084.html">http://www.loc.gov/catdir/toc/ecip0414/2003028084.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.82701B8253 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-08-05 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 05/08/2007 | Purchase | 10 | 33 | 658.82701 BRA | 000000166 | 11/06/2024 | 28/11/2022 | Book - Borrowing |