The brand management checklist : (Record no. 3470)
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000 -LEADER | |
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fixed length control field | 00541nac a22001451u 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 150901b xxu||||| |||| 00| 0 eng d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82721 |
Item number | V269 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | VanAuken, Brad |
245 ## - TITLE STATEMENT | |
Title | The brand management checklist : |
Remainder of title | proven tools and techniques for creating winning brands / |
Statement of responsibility, etc | Brad VanAuken |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Kogan Page, 2002. |
Date of publication, distribution, etc | c2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xv,316 p. |
Other physical details | ill; |
Dimensions | 25 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Brand name products -- Marketing--Management. |
General subdivision | Management. |
Source of heading or term | BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Source of heading or term | BUEsh |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book - Borrowing |
Call number prefix | 658.82721V269 |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
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Dewey Decimal Classification | Central Library | Central Library | First floor | 17/04/2007 | Purchase | 14 | 33 | 658.82721 VAN | 000030495 | 11/06/2024 | 30/11/2014 | Book - Borrowing |