Elements of marketing / (Record no. 28747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01213 am a22003377a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 007453163 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-ScBUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200920095235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940211r19941993enka f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1858050219 (pbk) : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781858050218 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Uk |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | Uk |
| Modifying agency | EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MOR |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Morden, Tony, |
| Dates associated with a name | 1946- |
| Relator term | author. |
| 9 (RLIN) | 17663 |
| 245 10 - TITLE STATEMENT | |
| Title | Elements of marketing / |
| Statement of responsibility, etc | Anthony R. Mprden, MBA, Dip. Inst. Marketing, M. Chartered Inst. Marketing, Member of the Marketing Society, principal lecturer, University of Teesside Business School, Middlesbrough, UK. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Reprinted edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | DP Publications Ltd, |
| Date of publication, distribution, etc | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,435 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendices. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Source of heading or term | BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | BAEPS, Business Administration |
| Arrived date list | September2020 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Form subdivision | Reading book |
| 9 (RLIN) | 34232 |
| 886 2# - FOREIGN MARC INFORMATION FIELD | |
| 2 | ukmarc |
| a | 900 |
| b | 10 |
| a | Morden |
| h | Tony |
| x | See |
| a | Morden, Anthony R. |
| z | 100 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book - Borrowing |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 20/09/2020 | Purchase | 658.8 MOR | 000049701 | 11/06/2024 | 20/09/2020 | Book - Borrowing |