MARC details
000 -LEADER |
fixed length control field |
01132cam a22003135i 4500 |
001 - CONTROL NUMBER |
control field |
014527516 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
EG-ScBUE |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200826150413.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070108t20082008njua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780137128273 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0137128274 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)77575083 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BAKER |
-- |
BTCTA |
-- |
YDXCP |
-- |
NLGGC |
-- |
OCLCG |
-- |
Uk |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
KOT |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip, |
Relator term |
author. |
245 10 - TITLE STATEMENT |
Title |
Principles of marketing / |
Statement of responsibility, etc |
Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. |
250 ## - EDITION STATEMENT |
Edition statement |
Twelfth edition. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, New York : |
Name of publisher, distributor, etc |
Prentice Hall / Pearson Education, |
Date of publication, distribution, etc |
[2008] |
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc |
c2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 volume (various pagings) : |
Other physical details |
illustrations (chiefly color) ; |
Dimensions |
29 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
August2020 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
Fuller form of name |
(Gary M.). |
Relator term |
author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book - Borrowing |