MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01417cam a22003615i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
016030307 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-ScBUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200806110654.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120210t20132013enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273768395 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273768395 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
BRO |
| Edition number |
22 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Broom, Glen M., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Cutlip & Center's effective public relations / |
| Statement of responsibility, etc |
Glen M. Broom, Ph.D., Professor Emeritus, Bey-Ling Sha, Ph.D., APR, Associate professor School of Journalism and Media Studies, San Diego State University ; international edition contributions by Sunanda Seshadrinathan. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Effective public relations |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
International edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England : |
| Name of publisher, distributor, etc |
Pearson Education Limited, |
| Date of publication, distribution, etc |
[2013] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
455 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
July2020 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| 9 (RLIN) |
34232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cutlip, Scott M. |
| Title of a work |
Effective public relations. |
| 9 (RLIN) |
37115 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sha, Bey-Ling, |
| Dates associated with a name |
1970- |
| Relator term |
author. |
| 9 (RLIN) |
38497 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seshadrinathan, Sunanda, |
| Relator term |
contributor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book - Borrowing |