MARC details
000 -LEADER |
fixed length control field |
01941cam a22003494a 4500 |
001 - CONTROL NUMBER |
control field |
14061171 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
EG-ScBUE |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200805102612.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050802t2006 caua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412916349 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
361.00688 |
Item number |
AND |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Andreasen, Alan R., |
Dates associated with a name |
1934- |
Relator term |
author. |
9 (RLIN) |
32696 |
245 10 - TITLE STATEMENT |
Title |
Social marketing in the 21st century / |
Statement of responsibility, etc |
Alan R. Andreasen, Georgetown University. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
California : |
Name of publisher, distributor, etc |
Sage Publications, Inc., |
Date of publication, distribution, etc |
[2006] |
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc |
c2006 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 264 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
Content type code |
txt |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
Media type code |
n |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
Carrier type code |
nc |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social marketing. |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Communication and mass media |
Arrived date list |
July2020 |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Reading book |
9 (RLIN) |
34232 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0517/2005022466.html">http://www.loc.gov/catdir/toc/ecip0517/2005022466.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html">http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html">http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html</a> |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Book - Borrowing |