Promotional marketing / (Record no. 28171)
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000 -LEADER | |
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fixed length control field | 01157cam a22003255i 4500 |
001 - CONTROL NUMBER | |
control field | 20351856 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | EG-ScBUE |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200826151501.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180209s2018 enk f b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138567481 (hardback) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
Modifying agency | EG-ScBUE |
-- | EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.82 |
Item number | MUL |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mullin, Roddy, |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Promotional marketing / |
Statement of responsibility, etc | Roddy Mullin. |
246 33 - VARYING FORM OF TITLE | |
Title proper/short title | Sales promotion |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition. |
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Abingdon, Oxon ; |
-- | New York, NY : |
Name of publisher, distributor, etc | Routledge / Taylor & Francis Group, |
Date of publication, distribution, etc | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiv, 311 pages ; |
Dimensions | 24 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
Source of heading or term | BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
Source of heading or term | BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Sales promotion. |
Source of heading or term | BUEsh |
653 ## - INDEX TERM--UNCONTROLLED | |
Resource For college | Communication and mass media |
Arrived date list | February2020 |
-- | August2020 |
655 ## - INDEX TERM--GENRE/FORM | |
Form subdivision | Text book |
9 (RLIN) | 33728 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Book - Borrowing |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 23/02/2020 | Purchase | 658.82 MUL | 000048771 | 11/06/2024 | 23/02/2020 | NB - Book (Non borrowing) | |||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 26/08/2020 | Purchase | 658.82 MUL | 000049508 | 11/06/2024 | 26/08/2020 | Book - Borrowing | |||||
Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 26/08/2020 | Purchase | 658.82 MUL | 000049509 | 11/06/2024 | 26/08/2020 | Book - Borrowing |