Marketing communications : (Record no. 28063)

MARC details
000 -LEADER
fixed length control field 01469cam a22003255i 4500
001 - CONTROL NUMBER
control field 018312963
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200212130523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170412s2018 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292135762 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number PEL
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pelsmacker, Patrick de,
Dates associated with a name 1957-
Relator term author.
9 (RLIN) 27467
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title a European perspective /
Statement of responsibility, etc Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow, England :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 625 pages :
Other physical details illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Previous edition: 2013.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing
Geographic subdivision Europe.
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list February2020
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Geuens, Maggie,
Dates associated with a name 1969-
Relator term author.
9 (RLIN) 27470
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bergh, Joeri van den,
Dates associated with a name 1971-
Relator term author.
9 (RLIN) 27471
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 12/02/2020 Purchase 836.00 34031 1 1 658.802 PEL 000048609 11/06/2024 24/02/2020 1045.00 12/02/2020 Book - Borrowing