MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02454cam a22003975i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12773814 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-ScBUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200211105632.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020514t20032003nyua f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1572307021 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781572307025 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808 |
| Item number |
STI |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stiff, James B. |
| Fuller form of name |
(James Brian), |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasive communication / |
| Statement of responsibility, etc |
James B. Stiff, Paul A. Mongeau. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
The Guilford Press, |
| Date of publication, distribution, etc |
[2003] |
| 264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2003 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 351 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Publisher's description: Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Rhetoric) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Attitude (Psychology) |
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
February2020 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mongeau, Paul A., |
| Relator term |
author. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/guilford051/2002007093.html">http://www.loc.gov/catdir/description/guilford051/2002007093.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy034/2002007093.html">http://www.loc.gov/catdir/toc/fy034/2002007093.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0612/2002007093-b.html">http://www.loc.gov/catdir/enhancements/fy0612/2002007093-b.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Sample text |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0651/2002007093-s.html">http://www.loc.gov/catdir/enhancements/fy0651/2002007093-s.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book - Borrowing |