International marketing strategy : (Record no. 27234)

MARC details
000 -LEADER
fixed length control field 01205cam a22003375a 4500
001 - CONTROL NUMBER
control field 019210703
003 - CONTROL NUMBER IDENTIFIER
control field EG-ScBUE
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210622092234.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190109t2019 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473758742 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Description conventions rda
Transcribing agency StDuBDS
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number DOO
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doole, Isobel,
Dates associated with a name 1954-
Relator term author.
245 10 - TITLE STATEMENT
Title International marketing strategy :
Remainder of title analysis, development and implementation /
Statement of responsibility, etc Isobel Doole, Robin Lowe, Alexandra Kenyon.
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hampshire, United Kingdom :
Name of publisher, distributor, etc Cengage Learning, EMEA,
Date of publication, distribution, etc [2019]
264 #4 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc c2019
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 470 pages :
Other physical details color illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
Form subdivision Case studies.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list March2019
655 ## - INDEX TERM--GENRE/FORM
Form subdivision Reading book
9 (RLIN) 34232
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Lowe, Robin,
Dates associated with a name 1945-
Relator term author.
9 (RLIN) 1975
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kenyon, Alexandra J.,
Dates associated with a name 1966-
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book - Borrowing
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Koha item type Total Renewals Date checked out
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/03/2019 Purchase 1290.00   658.848 DOO 000044381 11/06/2024 1612.50 NB - Book (Non borrowing)    
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/03/2019 Purchase 1290.00 4 658.848 DOO 000044382 11/06/2024 1612.50 Book - Borrowing 4 18/05/2021
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 14/03/2019 Purchase 1290.00 1 658.848 DOO 000044383 11/06/2024 1612.50 Book - Borrowing 5 01/04/2019

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