MARC details
000 -LEADER |
fixed length control field |
01637cam a22003135a 4500 |
001 - CONTROL NUMBER |
control field |
16015567 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20181031130832.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
091210s2015 enka frb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2009048088 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780765615473 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
EG-ScBUE |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
n-us--- |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
306.3 |
Item number |
HOV |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hovland, Roxanne. |
9 (RLIN) |
41858 |
245 10 - TITLE STATEMENT |
Title |
Advertising, society, and consumer culture / |
Statement of responsibility, etc |
Roxanne Hovland and Joyce M. Wolburg. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxon ; |
-- |
New York : |
Name of publisher, distributor, etc |
Routledge / Taylor & Francis, |
Date of publication, distribution, etc |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 197 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 173-186) and index. |
505 ## - FORMATTED CONTENTS NOTE |
Title |
Advertising as an institution of consumer culture --<br/> |
-- |
Evolution of American society --<br/> |
-- |
Perspectives for understanding advertising --<br/> |
-- |
The behind-the-scenes power of advertising --<br/> |
-- |
Crossing international borders --<br/> |
-- |
Consumer protection and competition --<br/> |
-- |
Doing the right thing when we don't know what "right" is --<br/> |
-- |
Concluding comments on advertising and consumer culture. |
520 ## - SUMMARY, ETC. |
Summary, etc |
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Social aspects |
Geographic subdivision |
United States. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumption (Economics) |
General subdivision |
Social aspects |
Geographic subdivision |
United States. |
Source of heading or term |
BUEsh |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumer behavior |
Geographic subdivision |
United States. |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Communication and mass media |
Arrived date list |
October2018 |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Reading book |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Wolburg, Joyce Marie. |
9 (RLIN) |
41859 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-31 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-31 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2018-10-31 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |