Marketing communications : (Record no. 26313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00699cam a22002055a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3353882 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180315122345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860225t1987 kyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0669072109 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | EG-ScBUE |
| Language of cataloging | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Edition number | 22 |
| Item number | ROT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rothschild, Michael L. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | from fundamentals to strategies / |
| Statement of responsibility, etc | Michael L. Rothschild. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lexington : |
| Name of publisher, distributor, etc | D. C. Heath, |
| Date of publication, distribution, etc | c.1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (Various pagings) : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| Source of heading or term | BUEsh |
| 9 (RLIN) | 3309 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Resource For college | Generalities |
| -- | BAEPS, Business Administration |
| Arrived date list | March2018 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2018-03-15 |
| Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library | Central Library | First floor | 15/03/2018 | 659 ROT | 000047417 | 11/06/2024 | Book - Borrowing |