MARC details
| 000 -LEADER |
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| fixed length control field |
02408cam a22003495a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ssj0000621193 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180305124159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140808s2011 nyua sb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781606492413 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1606492411 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
BUF |
| -- |
SINLB |
| -- |
BWX |
| -- |
S4S |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
DLC |
| -- |
WaSeSS |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.575 |
| Item number |
SAN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sanders, G. Lawrence. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Developing new products and services : |
| Remainder of title |
learning, differentiation and innovation / |
| Statement of responsibility, etc |
G. Lawrence Sanders ; with contributions by ron Huefner ... [et al.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Business Expert Press, |
| Date of publication, distribution, etc |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 340 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 0# - Series Statement |
|---|
| Series statement |
The marketing research collection |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Annotation |
| Expansion of summary note |
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Management |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
8833 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products |
| General subdivision |
Marketing. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product differentiation. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creative ability in business |
| General subdivision |
Management. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Generalities |
| -- |
BAEPS, Business Administration |
| Arrived date list |
March2018 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Huefner, Ronald J., |
| Relator term |
editor. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
BLOOMINGTON |
| Uniform Resource Identifier |
<a href="http://KG6EK7CQ2B.search.serialssolutions.com/?V=1.0&L=KG6EK7CQ2B&S=JCs&C=TC0000621193&T=marc">http://KG6EK7CQ2B.search.serialssolutions.com/?V=1.0&L=KG6EK7CQ2B&S=JCs&C=TC0000621193&T=marc</a> |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Host name |
FORT WAYNE |
| Uniform Resource Identifier |
<a href="http://WA7CA4KH8D.search.serialssolutions.com/?V=1.0&L=WA7CA4KH8D&S=JCs&C=TC0000621193&T=marc">http://WA7CA4KH8D.search.serialssolutions.com/?V=1.0&L=WA7CA4KH8D&S=JCs&C=TC0000621193&T=marc</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2018-03-05 |