The fundamentals and practice of marketing / (Record no. 26045)

MARC details
000 -LEADER
fixed length control field 00819cam a22002655a 4500
001 - CONTROL NUMBER
control field 3514330
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180130121039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950612s1995 enka frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750609974
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750609975
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- EG-ScBUE
Language of cataloging eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number WIL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilmshurst, John.
245 14 - TITLE STATEMENT
Title The fundamentals and practice of marketing /
Statement of responsibility, etc John Wilmshurst.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Boston :
Name of publisher, distributor, etc Butterworth-Heinmann,
Date of publication, distribution, etc 1995.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 324 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical refernces and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Donation from David Kirby.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term BUEsh
9 (RLIN) 4499
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list January2018
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Institute of Marketing.
9 (RLIN) 12578
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element CAM Foundation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2018-01-30
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Central Library Central Library First floor 30/01/2018 Donation   658.8 WIL 000042888 11/06/2024 Book - Borrowing