MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01003cam a22002655a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18532937 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20171228125704.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150313t2015 njua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0134193822 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134193823 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Transcribing agency |
YDXCP |
| Modifying agency |
OCLCQ |
| -- |
BTCTA |
| -- |
BDX |
| -- |
OCLCQ |
| -- |
TXA |
| -- |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.827 |
| Item number |
LIG |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Light, Larry. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
New brand leadership : |
| Remainder of title |
managing at the intersection of globalization, localization and personalization / |
| Statement of responsibility, etc |
Larry Light, Joan Kiddon. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Managing at the intersection of globalization, localization and personalization |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Old Tappan : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 226 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| General subdivision |
Management. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Management. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
12769 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Generalities |
| -- |
BAEPS, Business Administration |
| Arrived date list |
December2017 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kiddon, Joan, |
| Dates associated with a name |
1949- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2017-12-28 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2017-12-28 |