How brands grow : (Record no. 25584)
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000 -LEADER | |
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fixed length control field | 00802cam a22002535a 4500 |
001 - CONTROL NUMBER | |
control field | 16350892 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171123101917.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 100727r20172010enka frb 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780195573565 (hbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)ocn619028928 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UKM |
Language of cataloging | eng |
Transcribing agency | UKM |
Modifying agency | DLC |
-- | EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.827 |
Item number | SHA |
Edition number | 22 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sharp, Byron. |
245 10 - TITLE STATEMENT | |
Title | How brands grow : |
Remainder of title | what marketers don't know / |
Statement of responsibility, etc | by Byron Sharp. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed., Reprint ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Oxford ; |
-- | New York : |
Name of publisher, distributor, etc | Oxford University Press, |
Date of publication, distribution, etc | 2017. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii, 228 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | Reprint of the 2010 ed.<br/> |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Bibliography : p. 218-228. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Branding (Marketing) |
Source of heading or term | BUEsh |
9 (RLIN) | 10059 |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
Source of heading or term | BUEsh |
653 ## - INDEX TERM--UNCONTROLLED | |
Resource For college | BAEPS, Business Administration |
-- | BAEPS, Economics |
-- | Generalities |
Arrived date list | November2017 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Item status | Source of classification or shelving scheme | Damaged status | Not for loan | Vendor | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
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Dewey Decimal Classification | Baccah | Central Library | Central Library | First floor | 15/11/2017 | Purchase | 650.00 | 1 | 7 | 658.827 SHA | 000046862 | 11/06/2024 | 23/11/2017 | Book - Borrowing |