Marketing strategy and competitive positioning / (Record no. 25523)

MARC details
000 -LEADER
fixed length control field 00824cam a22002655a 4500
001 - CONTROL NUMBER
control field 018480150
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190930133810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170822t2017 enka frb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292017310 (print)
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Language of cataloging eng
Transcribing agency Uk
Modifying agency EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number MAR
Edition number 22
245 10 - TITLE STATEMENT
Title Marketing strategy and competitive positioning /
Statement of responsibility, etc Graham Hooley ... [et al.]
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education Limited,
Date of publication, distribution, etc c.2017.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 569 p. :
Other physical details ill. (col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indxes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Target marketing.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Source of heading or term BUEsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list October2017
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hooley, Graham.
9 (RLIN) 4411
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2017-10-30
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2017-10-31
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2017-10-31
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Koha item type Cost, normal purchase price
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2017 Purchase 2 18 658.802 MAR 000042326 11/06/2024 17/11/2020 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 30/10/2017 Purchase 6 15 658.802 MAR 000042327 11/06/2024 11/05/2023 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 31/10/2017 Purchase 6 25 658.802 MAR 000042349 11/06/2024 17/12/2020 Book - Borrowing 550.00
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 31/10/2017 Purchase 3 16 658.802 MAR 000042350 11/06/2024 03/11/2020 Book - Borrowing  
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 31/10/2017 Purchase     658.802 MAR 000042351 11/06/2024   NB - Book (Non borrowing)  

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