MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01370nac a22003491u 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170319105840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170319t2007 maua frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005054357 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073101370 (book : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073261548 (book & CD-ROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073101378 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071106685 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071106689 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocm61458393 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83420973 |
| Item number |
HAW |
| Edition number |
22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del l. |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| Remainder of title |
building marketing strategy / |
| Statement of responsibility, etc |
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
c.2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 790 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. + |
| Accompanying material |
1 CD-ROM (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States. |
| Source of heading or term |
BUEsh |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market surveys |
| Geographic subdivision |
United States. |
| Source of heading or term |
BUEsh |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Case studies. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
4530 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hawkins, Del I. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mothersbaugh, David L. |
| 9 (RLIN) |
4531 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Best, Roger J. |
| 9 (RLIN) |
20896 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Book - Borrowing |
| Call number prefix |
658.8H3141 |
| Source of classification or shelving scheme |
Dewey Decimal Classification |