Key marketing skills : (Record no. 2461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00796nac a22002051u 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130416b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004017032 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749442980 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | 658.8 CHE |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cheverton, Peter. |
| 9 (RLIN) | 33104 |
| 245 10 - TITLE STATEMENT | |
| Title | Key marketing skills : |
| Remainder of title | strategies, tools, and techniques for marketing success / |
| Statement of responsibility, etc | Peter Cheverton ; [foreword by Malcolm McDonald]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Sterling, VA : |
| Name of publisher, distributor, etc | Kogan Page,2004 |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 383 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 33105 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 33106 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017032.html">http://www.loc.gov/catdir/toc/ecip0420/2004017032.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.8C4281 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-02-21 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2011-07-11 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type | Source of classification or shelving scheme | Vendor |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 21/02/2007 | Purchase | 7 | 658.8 CHE | 000001662 | 11/06/2024 | 22/11/2015 | Book - Borrowing | ||||||
| Central Library | Central Library | First floor | 11/07/2011 | Purchase | 658.8 CHE | 000007533 | 24/08/2022 | CD | DVD - With book | Dewey Decimal Classification |