MARC details
| 000 -LEADER |
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| fixed length control field |
01046nam a22003015a 4500 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
a||||f ||z 00| 0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110630s2006 nyua frb 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004057811 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071115706 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071115704 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-ScBUE |
| Language of cataloging |
eng |
| Transcribing agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Item number |
COO |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Donald R. |
| 9 (RLIN) |
25987 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing Research / |
| Statement of responsibility, etc |
Donald R. Cooper, Pamela S. Schindler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
The McGraw-Hill/Irwin / The McGraw-Hill Companies, Inc. , |
| Date of publication, distribution, etc |
c. 2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 790 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. + |
| Accompanying material |
1 CD-ROM (3 1/2 in.) |
| 490 0# - Series Statement |
|---|
| Series statement |
McGraw-Hill/Irwin Series in Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Glossary : p. 750-766. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Indexes: p. 771-790. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 726-749. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Mohamed Hussein<br/>Reviewed by: wessam |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 9 (RLIN) |
25988 |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schindler, Pamela S. |
| 9 (RLIN) |
25989 |
| 830 ## - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
McGraw-Hill/Irwin Series in Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Book - Borrowing |
| Call number prefix |
658.83 COO |
| Source of classification or shelving scheme |
Dewey Decimal Classification |