Integrated advertising, promotion & marketing communications / (Record no. 2439)
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000 -LEADER | |
---|---|
fixed length control field | 00819nac a22002171u 4500 |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2005053527 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0131866222 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | C626 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
-- | 2439 |
-- | 2439 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Clow, Kenneth E. |
245 10 - TITLE STATEMENT | |
Title | Integrated advertising, promotion & marketing communications / |
Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
246 3# - VARYING FORM OF TITLE | |
Title proper/short title | Integrated advertising, promotion, and marketing communications |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Upper Saddle River, NJ : |
Name of publisher, distributor, etc | Pearson Prentice Hall, |
Date of publication, distribution, etc | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | p. cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baack, Donald. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Item type | Book - Borrowing |
Call number prefix | 659.1C626 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 2007-02-20 |
Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Central Library | Central Library | First floor | 20/02/2007 | Purchase | 9 | 46 | 659.1 CLO | 000001871 | 11/06/2024 | 26/01/2020 | Book - Borrowing |