MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02386nam a22002775a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ssj0001141682 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161130153038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131230s2014 nyua frb 001 2 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781606496169 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BIP US |
| Modifying agency |
WaSeSS |
| -- |
EG-ScBUE |
| Language of cataloging |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.47 |
| Edition number |
22 |
| Item number |
BON |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Le Bon, Gustave, |
| 9 (RLIN) |
41504 |
| Dates associated with a name |
1841-1931 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Competitive intelligence and the sales force : |
| Medium |
how to gain market leadership through competitive intelligence / |
| Remainder of title |
Joël Le Bon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Business Expert Press, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 123 p. : |
| Dimensions |
ill. ; |
| Other physical details |
24cm. |
| 490 0# - Series Statement |
|---|
| Series statement |
Selling and sales force management collection |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. [121]-123. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. [117]-119. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available on campus and off campus with authorized login. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Annotation |
| Expansion of summary note |
Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence? How to improve salespeople's competitive intelligence collection and exploitation skills? How to enhance the sales force's commitment to competitive intelligence activities? How to manage and distill market-based intelligence throughout the organization and maintain market leadership? And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors' competitive intelligence activities? By leveraging the latest research, practitioners' interviews, companies' best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commerce. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
31817 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
November2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-11-30 |