MARC details
| 000 -LEADER |
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| fixed length control field |
03036cam a22003135a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18081078 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201128024029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140325t2014 caua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781609949648 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.4083 |
| Item number |
ZHE |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zhexembayeva, Nadya. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Overfished ocean strategy : |
| Remainder of title |
powering up innovation for a resource-deprived world / |
| Statement of responsibility, etc |
Nadya Zhexembayeva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco : |
| Name of publisher, distributor, etc |
Berrett-Koehler Publishers, |
| Date of publication, distribution, etc |
c.2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 195 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 189-194. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography : p. 175-187. |
| 505 8# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Where Are the Fish? The New Competitive Reality -- The Death of Green...or Is Your Marriage Sustainable? -- The Overfished Ocean Strategy: Five Secrets That Make It Work -- One: From Line to Circle -- Two: From Vertical to Horizontal -- Three: From Growth to Growth -- Four: From Plan to Model -- Five: From Department to Mindset -- Conclusion: What Should Business Do. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
" We are living amidst a remarkable transformation. The linear, throwaway economy of today--in which we extract resources, create products, use them, and throw them away like a cheap plastic fork--is rapidly coming to a close. We are, simply put, running out of things to mine and places to trash. A new economy is being born, one that takes this line and turns it into a circle. Resource scarcity--the overfished ocean--is the reality virtually every company is swimming in. Those managers who deeply understand and master this shift will be able to turn the new reality into disruptive innovation and remarkable competitive advantage. Overfished Ocean Strategy offers five essential principles for developing products and services for this new reality. A business owner herself, Nadya Zhexembayeva fills the book with examples of companies that are already successfully navigating the overfished ocean. Unlike less-farsighted companies, they are not making "green" products as a sideline for a niche market but rather have made dealing with resource scarcity the central, driving force of their entire strategy. As these innovators ride ahead of the wave, new products, new business models, new markets, and new profits follow. You can join them, or you can be left standing on the shore"-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Business is waking up to a global shortage of resources of every kind. Raw materials are running out, whether in Tokyo or Quito. While businesses have toyed with the idea of sustainability as a means to market to eco-minded consumers, this book shows that scarcity must become central to their thinking and the key driver of strategic innovation"-- |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable development. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
3569 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Recycling (Waste, etc.) |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
2023 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Scarcity. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Green marketing. |
| Source of heading or term |
BUEsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Natural resources |
| General subdivision |
Management |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
28504 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Political Science |
| Arrived date list |
November2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-11-30 |