MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00983cam a22002895a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18241204 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20161109150749.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140725s2015 nyua frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765640901 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.111 |
| Edition number |
22 |
| Item number |
KEL |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley, Larry D., |
| Dates associated with a name |
1955- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising media planning : |
| Remainder of title |
a brand management approach / |
| Statement of responsibility, etc |
Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York ; |
| -- |
Oxon : |
| Name of publisher, distributor, etc |
Routledge / Taylor & Francis Group, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 351 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 331-348. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising media planning. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
12898 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
36669 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
4499 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
November2016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheehan, Kim. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jugenheimer, Donald W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-11-09 |