MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04167nam a22003255i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-ScBUE |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230103094600.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160810s2015 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1472534409 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781472534408 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-ScBUE |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
EG-ScBUE |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
741.6 |
| Item number |
YAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
40723 |
| Personal name |
Yates, Derek, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Communication design : |
| Remainder of title |
insights from the creative industries / |
| Statement of responsibility, etc |
Derek Yates, Jessie Price. |
| 264 #1 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
New York, NY |
| Name of publisher, distributor, etc |
Fairchild Books / Bloomsbury Publishing Plc, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
208 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Required reading range |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index.<br/> |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Brand : Systems -- In conversation with Mason Wells, Bibliothèque Design -- Strategy -- In conversation with Mat Heinl, Moving Brands -- Ecosystems -- In conversation with Simon Manchipp, SomeOne -- Authenticity -- Heritage --<br/>Experience : Motion graphics -- In conversation with Shane Walter, onedotzero -- Environment -- In conversation with Kate Dawkins, designer and director -- Play -- In conversation with Kevin Palmer and Matt Wade, Kin -- Touch -- Experiential marketing -- Conversation : Collaboration -- In conversation with Matt Webb, BERG London -- Iteration -- Prototyping -- In conversation with Mills, usTwo -- User testing -- Participation : Behavior change -- In conversation with Adrian Ho, Zeus Jones -- Generative systems -- In conversation with Hashem Bajwa, DE-DE and Droga5 -- Participation and advertising -- In conversation with Karsten Schmidt -- Open source --<br/>Navigation : Information overload -- Curation -- In conversation with Will Hudson, It's Nice That -- Visualizing data -- In conversation with Max Gadney, After the Flood -- Beautiful data -- In conversation with Stefanie Posavek, designer --<br/>Advocacy : Activism -- In conversation with Lucienne Roberts, LucienneRoberts+ -- Social responsibility -- In conversation with Tara Austin and Paco Conde, Ogilvy & Mather -- Sustainability -- In conversation with Nat Hunter, Airside and RSA --<br/>Critique : Design discourse -- Design publishers -- In conversation with Adrian Shaughnessy, Intro, Unit Editions, ShaughnessyWorks -- Speculative design ; In conversation with Anthony Dunne and Fiona Raby, Dunne & Raby -- Research/content -- In conversation with Lindsay Liu, Method. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice" |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Visual communication. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
37792 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
40725 |
| Topical term or geographic name as entry element |
Graphic arts. |
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
August 2016 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
40724 |
| Personal name |
Price, Jessie |
| Titles and other words associated with a name |
(Graphic artist). |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Edition |
22 |
| Call number prefix |
741.6 YAT |
| Koha item type |
Book - Borrowing |