MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02556cam a22003015a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18110747 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20160217150232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140410s2014 enka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118923627 (cloth : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
658.83 |
| Item number |
HAD |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hedin, Hans. |
| 9 (RLIN) |
39376 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The handbook of market intelligence : |
| Remainder of title |
understand, compete and grow in global markets / |
| Statement of responsibility, etc |
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
West Sussex : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 276 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. [267]-276. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business intelligence. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
3881 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
20890 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
February2016 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hirvensalo, Irmeli. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vaarnas, Markko. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Hedin, Hans. |
| Title |
Handbook of market intelligence |
| Edition |
2nd Edition. |
| Place, publisher, and date of publication |
Hoboken : Wiley, 2014 |
| International Standard Book Number |
9781118923610 |
| Record control number |
(DLC) 2014014559 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2016-02-17 |