MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01425 am a22003735a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
016583900 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151210114522.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131115t2014 enka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292040332 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292040335 (paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UkOxU |
| Language of cataloging |
eng |
| Transcribing agency |
UkOxU |
| Modifying agency |
Uk |
| -- |
EG-ScBUE |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
MOH |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohr, Jakki J., |
| 9 (RLIN) |
38895 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing of high-technology products and innovations / |
| Statement of responsibility, etc |
Mohr, Sengupta, Slater. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed., Pearson new international ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education Limited, |
| Date of publication, distribution, etc |
c.2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ii, 542 p. : |
| Other physical details |
ill. ; |
| Dimensions |
28 cm. |
| 490 0# - Series Statement |
|---|
| Series statement |
Pearson custom library |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 527-542. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Adapted for use outside the U.S. and Canada from the standard third edition, ©2010. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Publication date from publisher's website. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
BUE book fair. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
High technology industries |
| General subdivision |
Marketing |
| Form subdivision |
Textbooks. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
BAEPS, Business Administration |
| Arrived date list |
December2015 |
| 690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies |
| Source of heading or term |
blcoll |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sengupta, Sanjit, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Slater, Stanley F., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2015-12-10 |