MARC details
000 -LEADER |
fixed length control field |
01145cam a22003255a 4500 |
001 - CONTROL NUMBER |
control field |
016917600 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20201128023620.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
141029t2015 si a frbd 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789814575119 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9814575119 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
Uk |
Language of cataloging |
eng |
Transcribing agency |
Uk |
Modifying agency |
EG-ScBUE |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
22 |
Classification number |
659.1 |
Item number |
BEL |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951- |
9 (RLIN) |
30954 |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT |
Edition statement |
10th ed., Global ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
[Singapore] : |
Name of publisher, distributor, etc |
McGraw-Hill Education, |
Date of publication, distribution, etc |
c.2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvi, 842 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
"MHID 981-4575-11-9"--Title page verso. |
500 ## - GENERAL NOTE |
General note |
Glossary : p. 767-779. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
Source of heading or term |
BUEsh |
9 (RLIN) |
5632 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
Source of heading or term |
BUEsh |
9 (RLIN) |
3306 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
Source of heading or term |
BUEsh |
9 (RLIN) |
3309 |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
November2015 |
-- |
October2016 |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Text book |
-- |
33728 |
700 1# - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
622 |
Personal name |
Belch, Michael A. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Edition |
22 |
Call number prefix |
659.1 BEL |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2015-11-12 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2015-11-12 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2015-11-12 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2015-11-12 |
-- |
2015-11-12 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2015-11-12 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2016-10-09 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2016-10-09 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2016-11-17 |