Social marketing: (Record no. 20580)

MARC details
000 -LEADER
fixed length control field 01000cam a22002895a 4500
001 - CONTROL NUMBER
control field 16928662
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200927085618.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110819t2011 caua frb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011033241
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781412981491 (pbk. : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412981492 (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- UKMGB
-- YDXCP
-- BWX
-- CDX
-- ZCU
-- DLC
-- EG-ScBUE
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEE
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1945-
9 (RLIN) 38367
245 10 - TITLE STATEMENT
Title Social marketing:
Remainder of title influencing behaviors for good /
Statement of responsibility, etc Nancy R. Lee, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c.2011.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 502 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Prev. ed. entered under: Kotler, Philip.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
Source of heading or term BUEsh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
Source of heading or term BUEsh
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Source of heading or term BUEsh
653 ## - INDEX TERM--UNCONTROLLED
Resource For college BAEPS, Business Administration
Arrived date list August2015
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Call number prefix 658.8 LEE
Holdings
Withdrawn status Item status Source of classification or shelving scheme Damaged status Not for loan Vendor Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Koha item type
    Dewey Decimal Classification     Baccah Central Library Central Library First floor 18/08/2015 Purchase 826.00 21758 5 14 658.8 LEE 000039805 11/06/2024 29/10/2019 1032.50 Book - Borrowing