MARC details
000 -LEADER |
fixed length control field |
01458cam a22003615a 4500 |
001 - CONTROL NUMBER |
control field |
ocn830206036 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150818122241.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130314s2014 enka frb 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2013007129 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415683722 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415683726 (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415683739 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0415683734 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
Cancelled/invalid ISBN |
9780203380925 (ebook) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
OCLCO |
-- |
YDXCP |
-- |
CDX |
-- |
QGK |
-- |
OCLCF |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Item number |
HAS |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Hastings, Gerard |
Titles and other words associated with a name |
(Professor) |
9 (RLIN) |
38363 |
245 10 - TITLE STATEMENT |
Title |
Social marketing : |
Remainder of title |
from tunes to symphonies / |
Statement of responsibility, etc |
Gerard Hastings and Christine Domegan. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Oxon ; |
-- |
New York : |
Name of publisher, distributor, etc |
Routledge / Taylor & Francis Group, |
Date of publication, distribution, etc |
2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 526 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Index : p. 516-526. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social marketing. |
Source of heading or term |
BUEsh |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Behavior modification. |
Source of heading or term |
BUEsh |
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
Source of heading or term |
BUEsh |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
BAEPS, Business Administration |
Arrived date list |
August2015 |
655 ## - INDEX TERM--GENRE/FORM |
Form subdivision |
Reading book |
-- |
34232 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Domegan, Christine. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Call number prefix |
658.8 HAS |