Brands laid bare : (Record no. 2048)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01028nac a22002291u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005275558 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470012838 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm59258369 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | F75 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2048 |
| -- | 2048 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ford, Kevin. |
| 245 10 - TITLE STATEMENT | |
| Title | Brands laid bare : |
| Remainder of title | using market research for evidence-based brand management / |
| Statement of responsibility, etc | Kevin Ford. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester, West Sussex, England ; Hoboken, NJ : |
| Name of publisher, distributor, etc | John Wiley & Sons,2005 |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 158 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005275558-d.html">http://www.loc.gov/catdir/enhancements/fy0626/2005275558-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005275558-t.html">http://www.loc.gov/catdir/enhancements/fy0626/2005275558-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.827F75 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-02-08 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 07/02/2008 | Purchase | 9 | 3 | 658.827 FOR | 000002283 | 12/02/2024 | 30/11/2014 | 156.00 | Book - Borrowing |