The brand gap : (Record no. 2004)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01128nac a22002651u 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006272689 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321348109 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | N3978 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 2004 |
| -- | 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty. |
| 245 14 - TITLE STATEMENT | |
| Title | The brand gap : |
| Remainder of title | how to bridge the distance between business strategy and design : a whiteboard overview / |
| Statement of responsibility, etc | by Marty Neumeier. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Rev. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Berkekley, CA : |
| Name of publisher, distributor, etc | New Riders,2006 |
| Date of publication, distribution, etc | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 194 p. : |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| 500 ## - GENERAL NOTE | |
| General note | The title proper, other title information, and statement of reponsibility spread into four pages. |
| 500 ## - GENERAL NOTE | |
| General note | "AIGA"--Cover. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Marketing. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | American Institute of Graphic Arts. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/fy0606/2006272689.html">http://www.loc.gov/catdir/toc/fy0606/2006272689.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book - Borrowing |
| Call number prefix | 658.827N3978 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 2007-02-07 |
| Withdrawn status | Item status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last borrowed | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | First floor | 07/02/2007 | Purchase | 21 | 52 | 658.827 NEU | 000002379 | 13/03/2024 | 20/02/2024 | 20/02/2024 | 180.00 | Book - Borrowing |