MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01681cam a22003495a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18323877 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150812141409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141002s2013 nyua fr 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071801874 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071801871 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOH |
| Language of cataloging |
eng |
| Transcribing agency |
TOH |
| Modifying agency |
OCLCO |
| -- |
QBX |
| -- |
CDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
NRM |
| -- |
NGU |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
KSU |
| -- |
COA |
| -- |
OCLCF |
| -- |
LTP |
| -- |
OCLCQ |
| -- |
DLC |
| -- |
EG-ScBUE |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.W424 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
22 |
| Item number |
WEA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weaver, Jason D. |
| 9 (RLIN) |
38331 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Manager's guide to online marketing / |
| Statement of responsibility, etc |
Jason D. Weaver. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Online marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c.2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 201 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Briefcase books |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Index : p. 191-201. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet searching. |
| Source of heading or term |
BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| Source of heading or term |
BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Web search engines. |
| Source of heading or term |
BUEsh |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
BUEsh |
| 9 (RLIN) |
10059 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
BUEsh |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Source of heading or term |
BUEsh |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Resource For college |
Communication and mass media |
| Arrived date list |
June2015 |
| -- |
August2015 |
| 655 ## - INDEX TERM--GENRE/FORM |
|---|
| Form subdivision |
Reading book |
| -- |
34232 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
2015-06-22 |