MARC details
000 -LEADER |
fixed length control field |
01853cam a22002655a 4500 |
001 - CONTROL NUMBER |
control field |
18028687 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20151104102200.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140203t2014 nyua frb 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781137279569 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
DLC |
-- |
EG-ScBUE |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
22 |
Item number |
YOU |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Young, Antony, |
Dates associated with a name |
1964- |
9 (RLIN) |
38668 |
245 10 - TITLE STATEMENT |
Title |
Brand media strategy : |
Remainder of title |
integrated communications planning in the digital era / |
Statement of responsibility, etc |
Antony Young. |
250 ## - EDITION STATEMENT |
Edition statement |
2nd. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
Brand Media Strategy / Palgrave Macmillan, |
Date of publication, distribution, etc |
c.2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 242 p. : |
Other physical details |
ill. ; |
Dimensions |
26 cm. |
500 ## - GENERAL NOTE |
General note |
Index : p. 233-242. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography : p. 225-232. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Google and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women). |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
Source of heading or term |
BUEsh |
9 (RLIN) |
10059 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Internet marketing. |
Source of heading or term |
BUEsh |
9 (RLIN) |
38532 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Social media. |
Source of heading or term |
BUEsh |
9 (RLIN) |
32891 |
653 ## - INDEX TERM--UNCONTROLLED |
Resource For college |
Communication and mass media |
Arrived date list |
June2015 |
-- |
November2015 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
2015-06-17 |